AI, applied.

Production AI agents
for B2B commerce.

We don't consult on AI. We build, deploy, and run three production-grade AI agents inside Intershop and across the platforms we serve. Each one solves a specific B2B problem, each one is measured by business outcomes, and each one integrates with DIAS on day one.

Agent 01
Image Search AI
Snap a photo, get the SKU. Vision-language matching, PDP-native.
Agent 02
SEO AI
Optimized content at catalog scale — 50 SKUs/week becomes 50,000.
Agent 03
Enrichment & Recommendation
Clean product data, then relevant cross-sell — account-aware.
Problem

Industrial buyers can't always name the part they need.

A maintenance technician looking at a worn boiler component, a distributor rep walking an end-customer's facility, a mobile buyer on site — they have a photo, not a part number. Traditional search fails because it depends on exact product names, attributes, or SKU formats the buyer doesn't know.

Solution

Snap a photo. Get the exact, compatible, or similar SKU.

Our Image Search Agent lets the buyer snap a photo — or drag in any product image — and returns the exact, compatible, or visually similar SKUs from your catalog. Powered by vision-language models tuned on product imagery, it considers visual details and technical specifications rather than relying on text descriptions alone. Fully integrated into the PDP, the buyer can add the match directly to cart or to a quote.

Business impact

Measured where it matters — conversion, abandonment, and share of digital-native buyers.

Higher match accuracy
than text-based search — visual matching considers details that descriptions often miss.
Lower search abandonment
buyers who couldn't describe the part in text no longer bounce.
Higher conversion
shorter path from discovery to purchase or quote.
Competitive differentiation
73% of B2B purchasing decisions are driven by digital-native generations — image-first search positions you ahead of text-only suppliers.
Problem

Manual catalog enrichment doesn't scale.

Scaling SEO-optimized, content-rich product pages across thousands of SKUs is a major challenge — but it's essential if you want to rank, capture buyer intent, and feed marketplaces. Most teams can enrich 50 SKUs a week manually. That math doesn't work for a catalog of 70,000.

Solution

Three inputs in. Titles, descriptions, meta, schema out — across your whole catalog.

SEOAI automates keyword optimization, metadata creation, and content freshness across the entire catalog. It writes product titles, descriptions, meta tags, structured attributes, and schema — and keeps them current as your catalog changes. To start, you give it three inputs: Brand, Product Name, and Product Number. SEOAI does the rest — and its output is pushed into Intershop, your PIM, and, via your Where-to-Buy integration, into retailer and DTC channels.

Business impact

10× faster content ops — with merch still in the loop.

Organic traffic lift
Significant increase on enriched catalog pages.
10× faster content ops
vs. manual authoring, with merch oversight.
Broader discoverability
across search engines, marketplaces, and retailer channels.
Where-to-Buy conversion
enriched pages drive shoppers to the right buying channel instead of a dead end.
INOXA
Proof: We've applied SEOAI end-to-end for Inoxa (kitchen cabinets), moving from raw supplier input to enriched, SEO-optimized PDPs across the full catalog.
Problem

Recommendation engines fail on uneven B2B catalogs.

B2B catalogs are uneven. Some SKUs have full descriptions and imagery; most don't. That inconsistency hurts search, hurts recommendations, and hurts conversion — because recommendation engines only work when the underlying product data is clean.

Solution

Enrich, then recommend. In that order.

Our Product Enrichment + Recommendation Agent does two things in sequence. First, it enriches product data — attributes, relationships, hierarchies — so every SKU looks the same to search and merchandising. Then it powers cross-sell, upsell, and bundle recommendations — on PDP, in the cart, at checkout, and in post-purchase email — based on co-purchase patterns, product similarity, and account-level buying history.

Business impact

Every page becomes a merchandising surface.

Higher average order value
from relevant cross-sell and upsell at the point of decision.
Revenue-per-session lift
as every page becomes a merchandising surface.
Consistent catalog quality
no SKU is left empty or stub-populated.
Account-aware relevance
the same SKU is recommended differently to a distributor and to a direct buyer.
Why "production" matters

Most commerce AI initiatives die between pilot and program.

The distance between an AI pilot and an AI program is how most commerce AI initiatives die. We build every agent to run inside the commerce platform — observable, versioned, fallback-safe, and tied to revenue metrics from day one. If an agent underperforms, the business sees it. If it wins, the business owns it. No black-box vendor dependency. No two-year pilot with no ROI.

Observable

Every prediction, every output, every edge case — logged and inspected by merch and engineering.

v.

Versioned

Model and prompt versions ship like any other release. Rollbacks in minutes, not weeks.

Fallback-safe

If the agent fails, the storefront still works. No dependency on a single model vendor.

$

Tied to revenue

Measured against conversion, AOV, and abandonment — not model-accuracy abstractions.

Watch

See AI Agents in Action

Our three production AI agents — Image Search, SEO at scale, and Enrichment & Recommendation — wired into Intershop and running on real B2B catalogs.

Bring us 50 of your products. We'll show you what changes.

Our signature demo enriches fifty of your actual SKUs — titles, descriptions, meta tags, attributes, images — so you can see what modern B2B commerce, powered by AI, looks like on your data.